Shopify,Engineered.
- Shopify
- Plus
- B2B
- Headless
- Custom
We build, extend and scale commerce systems for ambitious brands.
● Status: ActiveUS · UK · AU · NZ
02 / Positioning
Not another Shopify agency.
FOUNDRY works where Shopify becomes complex.
- Architecture.
- Custom development.
- Performance.
- Integrations.
- B2B.
- Shopify Plus.
- System type:
- Commerce
- Complexity:
- High
- Status:
- Engineered
03 / Diagnostics
When Shopify stops being simple.
- 01
Your theme is fighting your design.
Problem
Every campaign becomes a developer ticket
Solution
- Custom theme architecture
- Section library
- Documented schemas
- 02
Your apps are fighting each other.
Problem
Four scripts on every page, nobody owns the stack
Solution
- App impact audit
- Native replacements
- Performance budget
- 03
Your checkout needs custom logic.
Problem
Complex pricing and eligibility rules
Solution
- Shopify Functions
- Checkout extensions
- Tested implementation
- 04
Your B2B operation doesn't fit a basic store.
Problem
Wholesale runs on spreadsheets beside retail
Solution
- Company accounts
- Price lists per buyer
- Payment terms
- 05
Your store is slower than your business.
Problem
Core Web Vitals cost conversion every day
Solution
- Field-data audit
- Critical path rebuild
- Media pipeline
- 06
Your agency needs engineering capacity.
Problem
Won the work, cannot staff the build
Solution
- White-label delivery
- Named engineers
- Your process
04 / Services
Six ways we engineer a store.
Every engagement maps to one of these. The technical capabilities sit underneath.
- 01
Build
Custom Shopify storefronts, themes and commerce experiences.
- Custom storefronts
- Custom themes
- Online Store 2.0
- UX engineering
- Shopify Plus builds
- 02
Migrate
Platform migrations with data, SEO and integrations intact.
- WooCommerce to Shopify
- Magento to Shopify
- BigCommerce to Shopify
- Custom platform to Shopify
- SEO preservation
- 03
Extend
Business logic Shopify does not ship with, built on the platform.
- Custom apps
- Shopify Functions
- Checkout extensibility
- APIs and integrations
- Custom workflows
- 04
Optimize
Performance, conversion and technical SEO measured in revenue.
- Performance
- Technical SEO
- CRO
- Theme audits
- App audits
- 05
Scale
Plus, B2B, Markets and multi-store architecture for brands outgrowing one storefront.
- Shopify Plus
- B2B
- Shopify Markets
- Multi-store
- Automation
- 06
Partner
Ongoing engineering, retainers and white-label capacity for agencies.
- Ongoing engineering
- Retainers
- White-label delivery
- Overflow development
- Dedicated capacity
05 / Work
Different problems. Different systems.
Illustrative projects that show how we think. Every one is a demo build, not a claim about a real client.
- novaskin.com
01 / Demo project
Nova Skin
- Shopify Plus
- Custom theme
Storefront rebuilt around a section library the team owns
Explore ↗ - northstar.com
02 / Demo project
Northstar
- Shopify B2B
- Custom pricing
Wholesale moved off spreadsheets onto one catalogue
Explore ↗ - fieldform.com
03 / Demo project
Field & Form
- Migration
- WooCommerce to Shopify
Migrated with catalogue and search rankings intact
Explore ↗
06 / Engineering stack
The stack behind the store.
Node, connection, system. Every build ends as an architecture your team can read.
- Stack:
- Liquid / Functions / API
- Checkout:
- Native
- Data:
- Metaobjects
- Status:
- Connected
07 / Forge process
Raw problem. Shipped system.
Five stages. The line between them is the transformation.
01
Diagnose
The commercial problem before the backlog. Which constraint is costing money, and where it lives.
- Business problem
- Technical constraints
- Existing architecture
- Customer journey
- Operational requirements
02
Architect
Solution architecture written down with its trade-offs, before implementation starts.
- Solution architecture
- Shopify capabilities
- Integrations
- Technical constraints
- Implementation plan
03
Engineer
Iterative delivery on a staging store, every change behind a performance budget.
- Storefront
- Custom functionality
- Integrations
- APIs
- Automation
04
Test
Functionality, responsiveness, performance and edge cases verified before anything reaches production.
- Functionality
- Responsive behaviour
- Performance
- Edge cases
- Integrations
- Accessibility
05
Ship
Production deployment with monitoring, handoff and an optimisation roadmap for what comes next.
- Production deployment
- Monitoring
- QA
- Handoff
- Optimisation roadmap
08 / Engagement
Three ways to work with us.
Defined builds, ongoing engineering, or engineers behind your agency's brand.
Project
01For defined builds.
A scoped build with a fixed outcome. Architecture decisions are written down before code starts.
- Store redesign
- Migration
- Custom functionality
- Shopify Plus implementation
Retainer
02For ongoing engineering.
A standing monthly allocation with the same engineers who already know your store.
- Feature development
- Maintenance
- Optimisation
- Technical support
Partner
● For agenciesFor agencies.
White-label Shopify engineering behind your brand. Your process, your tools, our engineers.
- White-label engineering
- Overflow capacity
- Dedicated Shopify developers
- Long-term technical partnership
09 / Agencies
Your agency. Our engineers.
Extend your delivery capacity without building another engineering team.
- White-label delivery
- Shopify Plus
- Custom development
- Theme engineering
- Technical QA
- Ongoing support
Next
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